The Process :

THEN…
The larger posters were sent folded, and were generally printed on newsprint. They are poor collectibles, because
(a) the folds disappear only if they are specially glued to a linen backing, a process which costs hundred of dollars, and
(b) the vibrant colors of the original poster almost invariably fade with age. Further, almost all original posters have the tears, pinholes, stains, and other damage, that one would expect with “working” printed materials now more than half a century old.

and NOW
The reprints available from VideoKart start with the original poster, which is then digitally scanned. A number of computer programs are used to restore the original color, remove folds, creases and tears, and to fill in missing pieces. The restored digital image is then printed, either on 80 lb. Coated stock (standard for today’s posters but a rarity when the poster was originally printed) or on actual photograph stock.

Either way, the poster is rolled, not folded, and sent to you in a mailing tube. When it is unrolled, it is truly “suitable for framing” as is, although you may want to have it matted. By taking that step, your poster will retain its vibrant colors for years to come (unless you are unwise enough to hang it in direct sunlight).

The poster reprints VideoKart offers, have all been made from an original piece of publicity material, with reprint rights licensed from the distributor of the movie featured in each poster.